This informative guide gives you the time-tested tactics for making (and keeping) the most money when selling your home.

1. Don’t Leave “Room for Negotiation” in Your Asking Price

The biggest mistake that most sellers make is overpricing their home against comparable properties. According to the Founder of Zillow in his book, Zillow Talk:

“There’s a big reward for those who resist the urge to overprice. When contestants on The Price is Right guess the exact retail price of an item, the receive a bonus prize. And in real estate, sellers who price their house at the real, fair market tend not only to sell faster, but also to sell for 2 percent more than their home is worth.“

According to Zillow’s research over the years of transactions, homes that were fairly prices, or slightly underpriced, actually sold faster and for more that those that were overpriced. Get a free valuation of your home now.

2. Don’t Stick Around for Home Showings

This one is self-explanatory- imagine yourself in the buyer’s shoes.

Wouldn’t you want privacy when you’re cruising through someone’s kitchen or living room? It’s super awkward when the homeowners are present, watching your every move.

Another common mistake for home tours is that home sellers often think they mights need to stick around in order to “sell” the prospective buyer on their home. This is the worst thing you can try to do. Buyers don’t need your commentary on every feature of the house. Chances are, they’ve been to 4-5 other homes that same day. They can easily judge how your home compares to other properties as a result.

3. Declutter & Stage Your Home

Appearance is critical. So are first impressions! Once you’ve got the potential buyer in your home, make sure you don’t give them any reason to leave. Your home should look the best it has ever looked. And don’t neglect the curb appeal – the first thing the buyers see. Freshen your curb appeal with new mulch, plants or flowers and if you have one, make sure the yard is in top shape.

By taking a minimalistic approach to staging your home, you help the buyer envision what the space will look like once it’s been adapted to their styles and tastes. In other words: declutter all the countertops, make all the beds, and make sure every item is in its place. Tuck away your personal photos so that buyers aren’t distracted and can more easily envision your home as their home.

4. Don’t Get Emotional

When you’ve put a ton of money and effort into renovating your home or redoing your kitchen, bath, or yard- it can be hard to get emotionally attached. You’ve put in blood, sweat and tears (or paid someone else to). You remember what your home was like before the upgrades and see the amazing difference today. However, buyers don’t share your same perspective.

They see your home for what it is today, compared to other, similar properties. So while the kitchen renovation may have cost you $20k, that doesn’t mean you can simply add $20K to your home’s sales price. You have to objectively compare the condition and features of your house with others, just like buyers will, and price accordingly. A good agent should take all that into account and advise you on the price.

5. Use Professional Photography

More than 90% of buyers start their research online, so the photos they find of your home need to be top-notch.

A professional photographer will know how to make your home shine in photos– identifying the best areas to photograph and the best angles for making the photos look as inviting as possible. They know how to use natural light to their advantage and retouch the photos to make them look brighter and more appealing.

As much as you might fancy yourself a decent smartphone photographer, we definitely recommend leaving this step to the professionals who have expert-level equipment and knowledge. Professional photos will help your home stand out in search results and attract more prospective buyers who want to see your beautiful home in person!

6. Hire An Experienced Agent

Selling a home can be tough – which is why you need an experienced agent who knows that process all the way through.

When choosing an agent, it’s also important to make sure that you understand their commission and fees. Calculate their cost versus other agents before you agree to work with someone. Agents who offer a flat fee will usually save you thousands of dollars compared to others who charge a percentage of your listing price.

An experienced real estate professional can:

• Pull market data to help you develop a pricing strategy for your home.
• Help market your home through the MLS (Multiple Listing Service, available only to Realtors) as well as dozens of other websites and marketing channels.
• Collaborate with you and other agents to schedule showings, coordinate with the buyer’s agent, handle documentation and paperwork.
• Help with negotiations, terms, and provide support if unusual situations arise, such as problems during the inspection or with the buyer’s financing, etc.
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7. Listen to Buyers and Agent Feedback

Just like most parents think their children are the smartest or cutest, most homeowners think their home is perfect. Often, even the rare sellers who admit the flaws of their home will still believe that their home stacks up well to comparable properties – even when it doesn’t. In contrast, buyers are much more objective. Don’t get offended if they don’t like your choice of flashy granite that was cool in 1998 of the glass tile backsplash that matches absolutely nothing else in the kitchen.

8. Don’t Ignore The Comparable Sales

Data doesn’t lie.

If all the houses in your community or nearby area are selling for $500K, your home is probably not going to sell for $575K. The best approach is to price your home at market value, based on comparable sold properties within the last 3-6 months. You can get a free, comparable market analysis of your home.

Even better, pricing the house 1% UNDER MARKET value could be the best approach. If all of the comparable homes in your area are selling for $500,000 for example, and you’ve concluded that your home is also valued at $500,000, you might consider pricing it at $495K or $489K. This drives more showings, lower days on the market and could lead to multiple offers.

Many sellers end up pricing their home 3% OVER market value, on average. This leads to more days on market and inevitable price reductions.

Avoid Overpaying Commission

As you can see and know if you’ve ever attempted to sell a home, there is a lot of effort that goes into process.

With SimpleShowing, you get the best of both worlds: the benefits of an experienced, full-service agent, at a fraction of the typical cost.

When you list your home with SimpleShowing, you pay nothing up front and only a 1% listing fee at closing. Compared to the 3% listing fee of a traditional agent, our listing fee saves you $7,500 on average in commission.

Request a free home valuation or contact us to get started today!